Transformed from an underutilized space into a branded showcase bar, this centerpiece reflects AB InBev’s commitment to culture, community, and storytelling through design.
Inspired by AB InBev’s eagle emblem, we conceptualized the bar as the “Eagle’s Nest”—a symbolic perch to showcase the company’s global family of beer brands. We developed a custom industrial design language and integrated branding elements throughout to ensure the space felt authentic, immersive, and unmistakably AB InBev.
1
Millwork Handsketch
A one-of-a-kind bar counter was custom-designed as the focal point of the space. Featuring oversized Budweiser can props embedded behind transparent panels, the design playfully celebrates the brand while serving functional needs. The countertop, crafted from solid white Corian, integrates a working sink and concealed storage to suit space constraints. Wooden battens add warmth and contrast, while internal mood lighting brings the cans to life—perfect for office events, happy hours, and brand activations.
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Under Production
The counter, seen here during production, was brought to site for a dry run—allowing us to verify electrical and plumbing clearances, assess spatial constraints, and ensure a perfect fit.
